Lead Creative Strategist (Performance Marketing)

Superside is seeking a Lead Creative Strategist to drive creative strategy for high-volume marketing campaigns, blending data insights with creative direction. This remote role offers a salary between $10,000 and $17,000 USD. Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance. Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.

• •Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.
• •Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
• •Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
• •Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
• •Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.
• •Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.
• •Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.
• •Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting.
• •Contribute to the growth of Superside's Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team.

• •Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are.
• •Remote-first. Customer-led.
• •Global team, local impact.
• •High performance, low ego.
• •Impact meets opportunity.
• •Grow fast. Lead well.

• •5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
• •A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns.
• •Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines.
• •Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy.
• •A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders.
• •Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from.
• •A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm.
• •Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
• •Genuine enthusiasm for AI tools and their growing role in performance creative strategy.