Lead Performance Marketing

Join Trend Novostroyki as a Lead Performance Marketing Manager to develop and implement lead generation strategies in the real estate sector, optimizing campaigns and managing performance contractors. We are Trend Novostroyki. We do not just sell apartments. We build a technological ecosystem where brokers work through an IT platform, analytics, and AI tools, rather than 'by feel'.

• •Develop and implement lead generation strategy in the new buildings segment.
• •Analyze current attraction funnel: traffic sources, applications, lead cost, inquiry quality, call success, conversion to consultation, selection, and deal.
• •Formulate and test hypotheses for new channels, formats, and mechanisms for attracting new building buyers.
• •Launch and optimize advertising campaigns independently and/or with contractors.
• •Manage performance contractors: set tasks, control launches, evaluate results, make decisions on scaling or disabling channels.
• •Set up and develop a lead quality assessment system together with sales, product, and marketing teams.
• •Regularly collect feedback on inquiry quality and use it to improve channels, offers, landing pages, and communication scenarios.
• •Build reporting on key metrics: traffic, applications, lead cost, share of target leads, call success, conversion at funnel stages, cost of target inquiries, and channel contributions to deals.
• •Manage lead generation budget and redistribute it among channels based on effectiveness.
• •Analyze competitive environment: developers, agencies, classifieds, aggregators, CPA networks, and other sources of demand for new buildings.
• •Search for and test partner channels for attracting real estate buyers.
• •Collaborate with the marketing team to create offers, creatives, landing pages, and communication hypotheses for different buyer segments.
• •Participate in the development of analytics, CRM, call tracking, and product markup to see the user journey from source to application, consultation, selection, and deal.
• •Prepare regular conclusions on lead generation effectiveness and suggest specific changes in the attraction system.

• •Remote work format to maintain work-life balance :)
• •Professional community 'Trend Novostroyki' - lectures and seminars from external and internal speakers, brunches, parties, movie nights, and themed holidays.
• •Care - DMS, corporate communication.
• •Discounts on real estate purchases.
• •Modern coworking space in the historic center of St. Petersburg. Equipped workspace, author design, over 100 art objects, meeting rooms and conference hall, three kitchens, showers, lounge areas, and laundry, lockers for belongings, educational lecturing.