Lead Product Manager, Tokenization

Bullish is seeking a Lead Product Manager for their tokenization platform, focusing on institutional-grade financial infrastructure. The role involves defining product strategy, making foundational decisions, and driving market outcomes. Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include:

• •Bullish Exchange – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar.
• •CoinDesk Indices – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries.
• •CoinDesk Data - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics.
• •CoinDesk Insights – a digital asset media and events provider and operator of Coindesk.com, a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.

• •Support the end-to-end product vision and multi-year strategy for the Bullish tokenization platform, spanning the full asset lifecycle (issuance, secondary trading, settlement) and the core operations that run it.
• •Make the foundational platform decisions everything else depends on: token architecture, compliance-aware transfer restrictions, the settlement model (including the path from traditional T+1/T+0 rails to atomic, on-chain delivery versus payment), and the conversion path between traditional registry holdings and native on-chain tokens, designed to operate across multiple chains, including permissioned and privacy-enabled networks.
• •Define operator interfaces and APIs for essential asset operations (issuance, burning, pausing, revaluation) and configurable multi-organizational approval workflows across issuers, transfer agents, and the exchange, and own the reconciliation between the registry book of record and on-chain state, including automated exception handling across lifecycle events.
• •Drive smart-contract automation of corporate actions (dividends, stock splits, proxy voting, revaluation, clawback and recall) to a standard that institutions and issuers will trust, with auditability, reporting, and controls designed in from the start.
• •Develop use cases, requirements, and prototypes alongside Engineering, moving fluidly from strategy to working product.
• •Build the broker enablement layer (APIs, SDKs, documentation, sandbox parity) and distribution model so that brokers, neobanks, and wealth platforms can run on Bullish rails, treating integrating developers and partners as first-class customers, and architect approaches that make tokenized assets composable within DeFi without compromising compliance, accounting for how splits and dividends rebase positions used as collateral.
• •Set the roadmap and secure buy-in: align Engineering, Legal, Compliance, Operations, and external partners behind a single vision, and represent that vision credibly to C-suite executives, regulators, issuers, and industry and standards working groups.
• •Define the success metrics for the platform (adoption, time to integrate, settlement throughput, reliability) and own the commercial case behind roadmap calls, including build versus buy and platform economics.
• •Shape the external narrative with Marketing, from product positioning through launch.
• •Lead the competitive and regulatory analysis that informs Bullish's positioning, and raise the bar across the product team by setting the standards, patterns, and playbooks others adopt.

• •The anticipated base salary for this position is $245,000 - $285,000 + discretionary annual target bonus + performance incentives/benefits.
• •Offered salary will be reflective of job related knowledge, skills and commensurate experience.
• •Bullish is proud to be an equal opportunity employer.