Marketing Lead - Brazil
7.0/10
Binance
$90,000 – $150,000 USD
Remote
senior
about 2 months ago
cryptomarketing
AI Summary
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Description
What you'll do
- •Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
- •Work with global marketing to localize relevant campaigns in service of user growth
- •Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- •Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
- •Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
- •Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
- •Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
- •Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
- •Manage new media partnerships end-to-end to drive measurable growth
- •Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
- •Help shape the Binance brand in Latam Region
- •Management of team.
Conditions
- •Shape the future with the world’s leading blockchain ecosystem
- •Collaborate with world-class talent in a user-centric global organization with a flat structure
- •Tackle unique, fast-paced projects with autonomy in an innovative environment
- •Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- •Competitive salary and company benefits
- •Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Requirements
- •Fluency in Portuguese, Spanish and English is a must
- •Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
- •Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
- •Must have a strong interest and knowledge in crypto/blockchain/technology
- •Must be able to work independently
- •A university degree relating to Marketing is a plus
- •Strong coordination skills and strategic mindset for marketing
- •Familiarity with online and offline marketing avenues such as social media, community management, and event management
- •Proven experience in growing and managing user base.
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