Marketing Manager / CRM Manager
7.0/10
Ayni Gold
Not specified
Remote
mid
1 day ago
cryptomarketingweb3rwadaodefi
AI Summary
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Description
What you'll do
▪️Maintain and improve the current retention strategy
▫️Develop and launch email / push communication campaigns
▫️Build automated CRM funnels and user segmentation systems
▫️Analyze user behavior and identify growth opportunities
▫️Work on improving activation rate, staking conversion, repeat deposits, and retention metrics
▫️Launch personalized campaigns based on user behavior and traffic sources
▫️Conduct A/B testing for communications, offers, and retention mechanics
▫️Work with analytics and reporting in GA4, PostHog, and CRM systems
▫️Improve onboarding and educational flows for Web3 users
▫️Develop loyalty / referral / win-back mechanics
▫️Collaborate with marketing, product, analytics, and support teams
Conditions
▪️Fully remote work
▫️International team
▫️Fast-growing Web3 / RWA project
▫️Opportunity to influence product and retention strategy
▫️Competitive compensation + performance bonuses
▫️Work at the intersection of blockchain and real-world assets
Requirements
▪️2+ years of experience in retention / CRM / lifecycle marketing
▫️Experience with Web3, crypto, fintech, or digital products is a strong advantage ▫️Strong understanding of funnels, segmentation, cohort analysis, and retention metrics ▫️Hands-on experience with Customer.io and automation platforms
▫️Ability to work with analytics, hypotheses, and A/B testing
▫️Understanding of user behavior and product metrics
▫️English level: Upper-Intermediate or higher
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