Marketing Manager in the Franchise Department

Join White Rabbit Family as a Marketing Manager to develop and implement marketing strategies for the franchise network of Gorynych restaurants. White Rabbit Family is a Russian restaurant alliance founded by Boris Zarkov in 2011. The alliance's restaurants have been recognized in prestigious Russian and international rankings, including the Michelin Guide and The World’s 50 Best Restaurants.

• •Analyze competitors and evaluate their strategies;
• •Create a comprehensive marketing strategy to support and develop the Gorynych restaurant franchise network;
• •Define goals and KPIs to assess the success of marketing initiatives;
• •Develop and maintain brand standards for franchisees;
• •Ensure brand consistency across various channels and sales points;
• •Provide marketing materials and tools for franchisees. Monitor their execution;
• •Plan and implement advertising campaigns at local and federal levels;
• •Utilize various promotion channels, such as online advertising, social media, PR, and offline events;
• •Represent the brand at specialized exhibitions and events for franchisees and consumers;
• •Prepare presentations for the team and management;
• •Interact with other departments in the Alliance and in the franchise department to ensure consistency of all business processes;
• •Participate in planning and implementing cross-functional projects.

• •Work in a leading company in the restaurant industry;
• •Employment according to the Labor Code of the Russian Federation;
• •Work schedule: 5/2, 8-hour workday (from 10:00 to 19:00 or from 9:00 to 18:00 at your choice), hybrid format;
• •Opportunity to participate in the launch and work on unique projects in the restaurant sector in Russia and abroad;
• •Modern office 2 minutes from Smolenskaya metro station;
• •Soft/Hard skills training, master classes, mini-lectures from experts in the gastronomy world;
• •25% discount at the alliance's restaurants;
• •Corporate privilege program BestBenefits (over 1500 partner companies: language schools and courses, sports and fitness, marketplaces, cafes and restaurants, hotels, tours, and more).