Marketing Operations Manager
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Overview
Join Vercel as a Marketing Operations Manager to enhance our marketing systems and drive campaign success using modern AI tools. This hybrid role focuses on operational excellence within a fast-paced environment. About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.
What You Will Do
- •Administer our core martech stack—including our marketing automation platform (Customer.io) and its integration with Salesforce, Snowflake, and downstream systems—keeping tools tightly connected and data flowing reliably.
- •Build, QA, and launch marketing campaigns and email programs in partnership with Growth Marketing, ensuring clean execution and measurable results.
- •Design and maintain lifecycle, nurture, and automation flows that move leads through the funnel and support segmentation and personalization.
- •Own data hygiene and governance across marketing systems—deduplication, normalization, enrichment, and the standards that keep our data trustworthy.
- •Use AI-native dev tools (v0, Claude Code, Vercel) to build internal helpers, automate repetitive workflows, and prototype solutions to ops problems quickly.
- •Partner with RevOps and GTM Analytics to ensure reliable lead flow and reporting, proactively flagging gaps, bottlenecks, or tech debt before they become problems.
Benefits
- •Competitive compensation package, including equity.
- •Inclusive Healthcare Package.
- •Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- •Flexible Time Off.
- •We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
- •The San Francisco, CA base pay range for this role is $140,000 - $210,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.
About You
- •5+ years of Marketing Operations experience in SaaS or high-growth startups.
- •A hands-on operator who not only administers the martech stack but actively improves and automates it.
- •Deep familiarity with marketing automation platforms (e.g. Customer.io, Marketo) and CRM systems (e.g. Salesforce).
- •Comfortable working with integration and data-routing tools (e.g. Tray.io, RudderStack, Segment).
- •Hands-on experience with AI-native development tools like v0, Cursor, or similar—and genuinely excited to use them to move fast on early ideas (this is core to how this team works).
- •Comfortable reading and lightly editing code, and writing basic SQL to pull and validate data.
- •Strong instincts for data quality and detail, with a bias toward fixing root causes over patching symptoms.
- •Thrives in ambiguity and a fast-moving environment, and likes owning problems end to end.