Marketing & Social Media Manager
The vacancy is well-structured with clear responsibilities and compensation, but could improve on company visibility.
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Overview
The Block is seeking a Marketing & Social Media Manager to enhance brand visibility and audience engagement across various platforms. This remote role involves executing social media strategies, content creation, and supporting product marketing efforts. The Block, founded in 2018, is a leading research, analysis, and news brand in the digital asset space with a global team covering cryptocurrency 24/7. The company aims to be a trusted moderator and authoritative voice for those interested in digital assets, delivering insight into the interaction between the digital assets sector, traditional finance, technology, governments, and markets.
What you'll do
- •Own The Block’s social media presence across platforms (X, LinkedIn, Instagram, TikTok, Threads, Facebook).
- •Manage marketing responsibilities for its growing product portfolio (SaaS, certification, enterprise offerings).
- •Enhance brand visibility and audience engagement.
- •Drive traffic to content and support go-to-market efforts.
- •Execute platform-specific social media strategies.
- •Create and curate engaging content (text, graphics, videos, reels).
- •Support product marketing efforts (positioning, messaging, launch campaigns).
- •Monitor audience interactions.
- •Plan and implement social media and marketing campaigns (budget, ads, optimization).
- •Collaborate with internal teams (editorial, multimedia, product, sales).
- •Analyze performance data.
- •Stay updated on platform trends.
- •Assist with corporate marketing and PR.