Marketing Specialist
8.0/10
Genspt
$1,500 – $2,500 USD
Remote
mid
2 months ago
marketinglead generationfunnelsanalyticstraffic managementCRMA/B testingcontent strategy
AI Summary
The vacancy is well-structured with clear tasks, compensation, and requirements, but could improve on company background details.
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Description
What you'll do
- •Build and launch lead generation funnels from first contact to sales handover.
- •Create lead magnets and set up auto funnels (bots, warming, touchpoint chains).
- •Manage traffic (Instagram, Telegram, YouTube, LinkedIn) and optimize CAC.
- •Conduct A/B testing of offers, creatives, landing pages, and funnels.
- •Set up analytics (UTM, CRM, conversions, funnels, ROMI).
- •Audit and develop channels, launch new traffic sources.
- •Design user journeys and multi-touch chains.
- •Package products: offers, cases, landing pages, presentations.
- •Participate in launching and developing the B2B direction.
- •Formulate marketing strategy and positioning.
- •Conduct competitive analysis and gather market insights.
- •Prepare reports and work with metrics (leads, CAC, conversions).
- •Collaborate with sales to improve lead quality.
Conditions
- •Remote work.
- •Full-time employment.
- •Direct work with CEO and participation in strategic decisions.
- •Influence on product, positioning, and development of new directions (B2B, education, AI).
- •Opportunity to build marketing and funnels almost from scratch.
- •Work with the international market and develop expertise in the creator economy.
- •Participation in company scaling and new product launches.
- •Immersion in digital/IT sector processes.
- •Salary: $1500–2500 + $15–25 per MQL + 5% of revenue (from the 2nd month of the client).
Requirements
- •3+ years of marketing experience focused on lead generation.
- •Experience building funnels from scratch to results.
- •Experience with paid and free traffic (Instagram, Telegram at least).
- •Understanding of unit economics: work with CAC, LTV, ROMI.
- •Experience with CRM and analytics (UTM, metrics, dashboards).
- •Ability to build a content strategy.
- •Experience in product packaging and market launch.
- •Experience with auto funnels (chatbots, email marketing).
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