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Overview
FanDuel is seeking a Media Associate to support the Integrated Media team in executing and optimizing media integrations, primarily focusing on linear TV and streaming platforms. FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Responsibilities
- •Support the day-to-day tracking, and optimization of media integrations for above-the-line media channels (Primarily across Linear TV and Streaming).
- •Maintain integration data (post logs, archival clips) for internal reporting and media analysis.
- •Aid in analytics projects, enhancing measurement solutions to improve planning and strategy.
- •Make recommendations based on learnings and data to improve integration engagement.
- •Assist with building presentations for internal and external use.
- •Liaise between internal stakeholders and network counterparts managing day-to-day needs and deliverables.
- •Work cross-functionally with Integrated Marketing, League & Team, Brand Marketing and Creative teams on campaign implementation.
- •Improve efficiencies for media integration management, including the centralized archival database, reporting and tracking documents, and deliverable workflows.
- •Maintain visibility on competitors in the space with a focus on innovation.
- •Facilitate ad-hoc requests as needed.
Conditions
- •We offer amazing benefits above and beyond the basics.
- •We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- •We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.
- •The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand.
- •This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
- •This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
- •This role includes paid personal time off and 14 paid company holidays.
- •FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Requirements
- •Bachelor's degree in business, marketing, or another relevant field with strong academic record.
- •2+ years of relevant above-the-line media experience preferred.
- •Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them.
- •Experience working within the live sports or television industry a plus.
- •Strong editorial judgment and ability to analyze metrics.
- •Excellent communication and interpersonal skills with the ability to build credibility with all stakeholders.
- •Strategic and commercial thinker with ability to demonstrate prioritization and problem-solving skills.
- •A self-starter with meticulous attention to detail and drive to learn and adapt in a fast-paced environment.
- •Understanding of the business/culture of sports and gaming preferred.
- •Excel & PowerPoint skills required, Photoshop and design skills a plus.
- •Understanding and willingness to use AI preferred.