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Overview
Join our team as a Media Buyer specializing in Sports Betting. You'll launch, manage, and optimize advertising campaigns while collaborating with product and marketing teams to enhance user acquisition strategies.
Responsibilities
- •Launch, manage, and optimize advertising campaigns in the Sports Betting vertical ⚽️
- •Develop and improve user acquisition funnels
- •Find, test, and scale new traffic sources 🚀
- •Work with advertising creatives: hypotheses, tests, and result analysis
- •Manage advertising budgets and achieve target KPIs 📊
- •Analyze traffic quality and key metrics: CPA, ROI, FTD, LTV, Retention
- •Collaborate with product and marketing teams to improve conversion
- •Participate in the development of user acquisition strategies
Conditions
- •Fully remote work format 🌍
- •Full-time employment
- •Competitive salary and bonus system 💰
- •Gifts for important family and personal events 🎁
- •Online library and budget for training 📚
- •Additional benefits according to company policy
Requirements
- •2–3 years of experience in Media Buying in the Sports Betting vertical 🎰
- •Proven experience in launching and scaling advertising campaigns
- •Experience with medium and large advertising budgets
- •Understanding of sports betting specifics and audience behavior
- •Practical experience with Facebook Ads, PWA/Web-to-App, In-App, or Telegram traffic
- •Skills in building and optimizing performance funnels
- •Experience in testing hypotheses and scaling effective combinations
- •Deep understanding of traffic economics and performance metrics
- •Analytical approach and data-driven decision making 📈
Skills
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