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Overview
We are looking for a Media Buying Analyst to systematically collect, structure, and analyze data from spy services and internal sources for our Fintech projects. Our company primarily works with projects in the Fintech sector. We have over 50 of our own websites that we actively develop and monetize.
Responsibilities
- •Daily monitoring of spy services, advertising libraries, news sites, and other open sources.
- •Collecting data on successful connections in different geos.
- •Maintaining and updating tables on: geo; news sites; TV programs; hosts, celebrities, politicians/banking/financial figures, advertising templates, angles of presentation, creatives, landing pages/pre-lands, launch dates, and relevance of connections.
- •Identifying recurring patterns: which personalities, topics, formats, and templates are most frequently used in specific geos.
- •Formulating hypotheses for the media buying and creative team.
- •Marking which connections have already been tested, which yielded results, which burned out, and which should be adapted for other countries.
- •Preparing short analytical reports: what is currently active in the geo, which topics are growing, which characters are frequently used, which templates should be tested.
- •Monitoring the relevance of personalities: ensuring that recognizable and relevant individuals for specific countries are used in connections.
- •Assisting the team in quickly finding new connection options to replace burned-out ones.
Requirements
- •Confident working with Google Sheets / Excel.
- •Ability to structure large volumes of information.
- •Attention to detail: names, countries, positions, sources, dates, links.
- •Quick information searching skills on the internet.
- •Understanding the logic of advertising connections: geo → news source → program → host → celebrity/person → template → creative → landing.
- •Ability to distinguish random data from recurring working patterns.
- •Preferably understanding the basics of traffic arbitration, spy services, nutra/financial/gambling approaches, or similar verticals.
- •English at a level sufficient for searching and understanding information. Knowledge of other European languages is a plus.
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