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Overview
Looking for a Middle Web Analyst for the strategic marketing division at Inventive Retail Group. Responsibilities include tracking system setup, report analysis, and user behavior analysis.
What you'll do
- •Setting up and maintaining tracking systems (GTM and YTM) on projects - from tag installation to data accuracy checks;
- •Writing technical specifications for developers (datalayer, e-commerce events, etc.);
- •Generating, exporting, and analyzing reports from Yandex Metrica and AppMetrica;
- •Analyzing user behavior (funnels, cohort analysis), results of advertising campaigns.
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