Organic Social Media Manager

Grayscale seeks an Organic Social Media Manager to lead strategy and execution for its corporate social media presence, enhancing brand authority and audience engagement.

Grayscale is the largest digital asset-focused investment platform in the world by AUM, offering a broad selection of digital asset investment products.

Our firm combines traditional finance experience with digital asset leadership, providing institutional-grade solutions and client experiences.

## What you'll do

• •Execute and refine Grayscale’s corporate social media strategy.
• •Develop platform-specific strategies aligned with marketing and corporate priorities.
• •Lead content lifecycle: ideation, drafting, editing, publishing, and optimization.
• •Manage an editorial calendar aligned with product launches and market events.
• •Create compelling content including social posts, blogs, and video scripts.
• •Partner with design teams for high-impact visual assets.
• •Deliver performance reporting and insights.
• •Test and iterate content formats to improve engagement.
• •Stay updated on social media trends and industry developments.
• •Ensure content adheres to regulatory standards.

• •3-6 years of experience in social media or content marketing.
• •Strong understanding of digital asset markets.
• •Experience with large corporate social media accounts.
• •Exceptional writing and editing skills.
• •Strong project management skills.
• •Experience in regulated industries preferred.
• •Experience creating or editing social media graphics.