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Overview
Plaid is seeking a Partner Marketing Manager to design and execute joint marketing programs with strategic partners in AI and Financial sectors, driving growth and customer engagement. We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
Responsibilities
- •GTM Strategy & Planning
- •Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage
- •Identify emerging partner opportunities and develop differentiated GTM strategies, particularly across fast-growing areas such as AI.
- •Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement
- •Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals
- •Co-Marketing & Campaigns
- •Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption
- •Develop scalable content campaigns to engage a broad range of existing partners
- •Analyze performance data to optimize campaigns and improve ROI across the partner channel
- •Develop standout partner marketing moments, from customer storytelling and thought leadership to events, content, and integrated brand campaigns, that position Plaid alongside leading technology and AI companies.
- •Partner Enablement
- •Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement
- •Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content
- •Ensure partners are launch-ready and confident to sell effectively
- •Cross-Functional Collaboration
- •Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging
- •Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans
- •Manage timelines, approvals, and dependencies across multiple internal and external stakeholders
- •Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting
Conditions
- •Additional compensation in the form(s) of equity and/or commission are dependent on the position offered.
- •Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k).
- •Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location.
- •Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Qualifications
Must have
- •6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
- •Experience working closely with technology partners, including AI and emerging technology companies, to build joint marketing plans that drive customer acquisition and pipeline generation.
- •Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
- •Experience shaping joint messaging with partners and translating product positioning into partner-ready content
- •Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
- •Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
- •Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
- •Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences
Nice to Have
- •Experience at a high-growth technology company
- •Experience in payments, financial technology, Credit, Lending, or Banking
- •Background in partner enablement, revenue enablement, or sales enablement
- •Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce)
- •Experience working with learning management systems (LetterAI) and employee enablement intranet platforms.
- •Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact.