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Overview
We are looking for a Performance Designer to create and adapt creative series for various segments and channels, conduct A/B testing, and analyze campaign results.
Responsibilities
- •Create series of creatives for different segments and channels, adapting them to formats and platform requirements.
- •Conduct A/B testing of visual hypotheses, evaluating variations (color, composition, image, idea, message).
- •Analyze campaign results and draw conclusions for future iterations.
- •Maintain performance template libraries.
Requirements
- •Understand performance marketing principles and design for conversion.
- •Have a portfolio with cases showing metrics (CTR, CR, CPA).
- •Know how to test hypotheses through design and quickly iterate creatives.
- •Be able to justify decisions through data and business metrics.
- •Proficient in Figma and able to quickly adapt layouts.
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