Performance and Growth Marketing Manager
8.0/10
Interchain Foundation
Not specified
Remote
mid
about 7 hours ago
cryptomarketingweb3performance marketingB2B marketingpaid searchpaid socialCROGoogle AdsLinkedIn AdsGoogle Analytics
AI Summary
The vacancy is well-structured with clear responsibilities and requirements, but lacks specific compensation details.
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Description
What you'll do
- •Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting.
- •Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword-level optimization.
- •Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms.
- •Handle the end-to-end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns.
- •Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets.
- •Own the development of the conversion funnel, including landing pages and key site flows, and manage A/B testing processes.
- •Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel.
- •Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time.
Conditions
- •18 days of paid leave
- •Premium health insurance
- •Competitive regional compensation and token compensation
- •Office space and accommodations for remote work
- •Competitive and equitable benefits depending on your country norms.
Requirements
Required
- •5 - 7 years of hands-on performance marketing experience, including in B2B sales targeting financial institutions, fintechs, and other regulated entities.
- •Experience across paid search, paid social, and conversion rate optimization.
- •Fluency with Google Ads, X Ads, LinkedIn Ads, Google Analytics, and relevant software.
- •Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
- •Strong ability to drive decisions using data.
- •Solid copywriting skills for ads, social copy, and landing pages.
- •Excitement to work in a fast-moving organization where you will have end-to-end responsibility over performance marketing.
Bonus
- •Familiarity with blockchain, distributed ledger technology, or adjacent software infrastructure categories.
- •Experience with Conversion API (CAPI) implementations and Google.
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