Performance and Growth Marketing Manager
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Overview
Join Interchain Foundation as a Performance and Growth Marketing Manager, responsible for managing paid acquisition and conversion programs in a remote role focused on B2B marketing in the financial sector. Cosmos Labs is the core team driving development and growth of the Cosmos blockchain ecosystem, Cosmos technology stack, and the Cosmos Hub. Cosmos powers the largest network of vertically integrated Layer 1 blockchains in the world: 200+ blockchains use the Cosmos Stack in production. At Cosmos Labs, we are responsible for developing new software and products for the Cosmos Stack and its customers, building and maintaining customer relationships, growing the adoption of our Stack, and fostering the community of independent builders and end users in the Cosmos blockchain ecosystem. Cosmos Labs builds open-source blockchain infrastructure used by 200+ networks globally. The Cosmos SDK and IBC protocol are the foundation for chains managing tens of billions in value. We are now applying this stack to bank tokenized deposits — the most significant shift in banking infrastructure since SWIFT, with the goal of delivering 24/7 asset settlement.
What you'll do
- •Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting.
- •Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword-level optimization.
- •Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms.
- •Handle the end-to-end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns.
- •Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets.
- •Own the development of the conversion funnel, including landing pages and key site flows, and manage A/B testing processes.
- •Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel.
- •Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time.
Conditions
- •18 days of paid leave
- •Premium health insurance
- •Competitive regional compensation and token compensation
- •Office space and accommodations for remote work
- •Competitive and equitable benefits depending on your country norms.
Required
- •5 - 7 years of hands-on performance marketing experience, including in B2B sales targeting financial institutions, fintechs, and other regulated entities.
- •Experience across paid search, paid social, and conversion rate optimization.
- •Fluency with Google Ads, X Ads, LinkedIn Ads, Google Analytics, and relevant software.
- •Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
- •Strong ability to drive decisions using data.
- •Solid copywriting skills for ads, social copy, and landing pages.
- •Excitement to work in a fast-moving organization where you will have end-to-end responsibility over performance marketing.
Bonus
- •Familiarity with blockchain, distributed ledger technology, or adjacent software infrastructure categories.
- •Experience with Conversion API (CAPI) implementations and Google.