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BOXRAW

Performance Marketer (Marketplace Focus)

6.0/10

BOXRAW

Not specified
Office / on-site
mid
about 4 hours ago
marketingtechperformance marketingmarketplacesdigital channelsanalyticsadvertising

AI Summary

The vacancy is well-defined but lacks compensation details, affecting overall attractiveness to applicants.

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Description

What you'll do

  • •Management of advertising on marketplaces:

— Ozon;

— Wildberries;

— Lamoda;

— Yandex Market;

  • •Launching, managing, and optimizing advertising campaigns within marketplace accounts;
  • •Managing advertising on VKontakte: launching performance campaigns, testing audiences, creatives, and combinations;
  • •Analyzing advertising effectiveness by key metrics: DRR, ROAS, CPO, CTR, CPC, CR, revenue, margin, advertising contribution to sales;
  • •Working with the assortment: determining priority SKUs for promotion, analyzing stock, seasonality, and product potential;
  • •Building advertising logic by categories, collections, bestsellers, and new launches;
  • •Preparing hypotheses for sales growth and testing them;
  • •Working with reporting: regular analytics, conclusions, recommendations, and action plans;
  • •Collaborating with the content team to improve product cards, visuals, descriptions, and conversion;
  • •Working with the e-commerce and marketplace teams to increase sales and improve showcases;
  • •Controlling advertising budget and effectiveness distribution among channels.

Conditions

  • •Full-time employment;
  • •Office work in Moscow;
  • •Working within the brand team, not an agency format;
  • •Deep immersion in the product, marketplaces, analytics, and development of BOXRAW in the CIS.

Requirements

  • •Experience in performance marketing on marketplaces for at least 2 years;
  • •Practical experience with advertising accounts of Lamoda, Ozon, and Wildberries is mandatory;
  • •High proficiency in Yandex Direct will be a strong advantage;
  • •Experience in advertising on VKontakte;
  • •Understanding of marketplace metrics, unit economics, and the impact of advertising on sales;
  • •Ability to work not only with campaign launches but also with analytics, conclusions, and systematic optimization;
  • •Proficient in Excel / Google Sheets;
  • •Ability to make independent decisions, prioritize tasks, and justify actions with numbers.
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