Performance Marketing Group Leader
7.0/10
eLama
Not specified
Hybrid
mid
about 4 hours ago
marketingtech
AI Summary
The vacancy is well-structured but lacks clarity on compensation and technical tools.
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Description
What you'll do
- •Develop and implement performance marketing strategies, managing budgets within target ROI metrics.
- •Tactical management of advertising campaigns, including manual management in Yandex Direct, VK Advertising, and Telegram Ads.
- •Set technical tasks for website and analytics improvements to enhance advertising efficiency.
- •Assess task capacity and team capabilities to evenly distribute workload and achieve campaign priorities.
- •Analyze traffic and identify new growth opportunities while proactively managing ROI risks.
Conditions
- •High total income with bonuses every six months for successful reviews.
- •Comfortable office environments with necessary amenities for work and relaxation.
- •Access to gyms in offices located in major cities.
- •Comprehensive medical insurance starting from the first month, covering various health services.
- •Coverage of 80% of medical insurance costs for spouses and children.
- •Organized closed events such as parties and festivals.
- •Participation in interest clubs and sports events.
Requirements
- •At least five years of experience leading performance marketing and managing a team of 2+ performance managers.
- •Understanding of attribution models and cohort analysis, familiarity with JavaScript events, GTM, YTM, and offline conversions via API.
- •Experience in managing and analyzing traffic in Yandex, VK Advertising, and Telegram Ads.
- •Strong knowledge of performance and business metrics (LTV, CPI, CPO, CAC, CR, ROI, ROMI, ROAS).
- •Proactive in working with ROI and traffic capacity risks.
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