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Overview
Lofty is seeking a Performance Marketing Lead to enhance user acquisition and optimize marketing strategies for their diverse product portfolio in the digital space. Lofty is an IT & digital company operating in the international market since 2011, with over 15 independent products in AdTech, Top Up, Crypto, Digital, and E-commerce sectors.
What you'll do
- •Conduct an audit of current marketing channels, campaigns, creatives, analytics, product funnel, and unit economics.
- •Build a marketing strategy for scaling the application.
- •Significantly increase the number of new users while maintaining positive unit economics.
- •Identify and scale profitable channels for attracting RU traffic.
- •Establish a system for continuous testing of hypotheses, creatives, and ad combinations.
- •Collaborate with the Product team to increase conversion, retention, LTV, and revenue.
- •Build processes, team, and analytics necessary for company growth.
Conditions
- •Competitive salary, discussed individually with each candidate.
- •Minimal bureaucracy, many opportunities for development.
- •Comfortable and modern office at Sevastopolskaya metro station (office/hybrid/remote work formats).
- •Flexible start of the workday: no strict control over the schedule, the main thing is to complete tasks on time.
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