Performance Marketing Specialist, Mobile
The vacancy is well-structured with clear responsibilities and requirements, though some details on compensation and company links could improve clarity.
Check Match — Just drop your CV
See your fit for Performance Marketing Specialist, Mobile in seconds.
Overview
Join Blockchain as a Performance Marketing Specialist (Mobile) to drive mobile user acquisition strategies and optimize ROAS. Work in a hybrid environment with a competitive salary and unlimited vacation policy. Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
What You Will Do
- •Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
- •Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
- •Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
- •Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
- •Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
- •Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
- •Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.
Compensation & Perks
- •Unlimited vacation policy; work hard and take time when you need it.
- •Unlimited books policy; order the technical resources you need or simply pick something up from our company library.
- •Apple equipment.
- •Full-time salary based on experience and meaningful equity in an industry-leading company.
- •Role based in our Paris office, with a mandatory in-office presence four days per week.
- •Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
What You Will Need
- •5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
- •Expert working knowledge of AppsFlyer.
- •Proven success in ROAS-focused campaign optimization.
- •Experience managing monthly budgets exceeding USD 300k.
- •Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
- •Fluency in professional and technical English.
- •Experience in Crypto, Fintech or Gaming industries.