Performance UA & Creative Lead
6.0/10
Bulberry Studio
Not specified
Remote
lead
about 4 hours ago
gamingmarketingperformance marketinguser acquisitionanalyticscreative productionCPIROASLTVretentiongame marketingAI tools
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The vacancy is well-defined but lacks compensation details, affecting overall attractiveness.
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Description
What you'll do
- •Manage paid traffic: launch, optimize, and scale campaigns (Meta, Google Ads, networks)
- •Build and maintain UA funnels for different geos and hypotheses
- •Set tasks for creatives: formulate hypotheses, briefs, control production, iterations
- •Systematic testing: creatives, audiences, placements, approaches
- •Work with analytics: CPI, ROAS, LTV, retention, cohort analysis
- •Interpret data and make decisions (what to scale, what to kill)
- •Collaborate with product (features, events, offers for monetization and marketing)
- •Find and connect new channels and networks
- •Build repeatable processes (creative, testing, reporting pipelines)
Requirements
- •Experience in performance marketing / UA (mobile apps or games)
- •Understanding creatives as performance drivers (not just 'banners for the sake of banners'), experience managing in-house and/or external creative teams
- •Confident working with metrics: CPI, CPA, ROAS, LTV, Retention
- •Experience with advertising platforms (Meta / Google / DSP)
- •Skill in formulating hypotheses and setting tests
- •Analytical thinking: able to read numbers and draw conclusions
- •Experience with tracking (Adjust / AppsFlyer or analogs)
- •Independence: ability to build processes rather than wait for them
- •Understanding creative patterns in gaming (gameplay, fake ads, hooks)
- •Application of AI tools in work processes
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