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Overview
We are looking for a strong PR Manager to develop English-speaking B2B media in the iGaming industry, focusing on brand awareness and promotion through media relations.
What you'll do
- •Conduct a full cycle of media work: search for media, prepare and adapt press releases, pitch news, interviews, and expert materials
- •Promote the website through quality external publications, organic backlinks, and cross-publications
- •Develop a quarterly PR strategy and detailed communication plan for the English-speaking direction
- •Form and update a media map by segments (iGaming, Business, Marketing, Tech, HR, regional platforms)
- •Plan PR campaigns for website content releases, YouTube show releases, and special projects
- •Enhance the presence of the YouTube channel: develop PR campaigns, seek collaborations, systematically distribute video content through external announcements
- •Promote personal brands of employees: organize guest articles, interviews, and expert columns for international B2B publications
- •Build partnerships: establish media partnerships with key iGaming conferences, implement barter deals and joint special projects
- •Monitor publications and conduct analytics: track mentions, reach, and traffic (Mention, Google Analytics), prepare monthly KPI reports
- •Ensure the achievement of key metrics: increase brand mentions, number of publications in target media, number of partnerships concluded
Conditions
- •Fully remote work
- •Work schedule 5/2, flexible start of the day
- •Salary: $1800 – $2500+ (willing to consider higher, negotiable with successful candidates)
- •A team focused on initiative, experimentation, and strong expertise in English-speaking media
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