Principal Creative, Copy
9.0/10
Circle
$172,500 – $222,500 USD
Remote
senior
about 5 hours ago
cryptofintechmarketingweb3Product MarketingUX WritingCreative CopyContent CreationStakeholder ManagementPrint ContentSocial Media ContentContent Strategy
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Description
Responsibilities
- •Shape the voice of the Circle brand through impactful creative content.
- •Develop creative content and breakthrough campaigns that build trust with businesses, developers, regulators, and the broader financial community.
- •Guide the creation of clear, compelling, and compliant copy that communicates complex ideas with simplicity and impact.
- •Organize and adapt content for clarity, comprehension, structure, flow, and audience needs.
- •Lead projects while supporting others across multi-channel campaigns.
- •Partner with internal teams (design, brand, strategy, product marketing) and external stakeholders to bring ideas to life.
- •Simplify complex concepts in blockchain, payments, and financial infrastructure into accessible, engaging narratives.
- •Ensure all content is on-brand, on-message, and precise, guided by Circle’s standards.
- •Adapt writing across diverse formats—video, animation, social, print, and digital.
Conditions
- •Competitive salary range: $172,500 - $222,500.
- •Flexible work environment.
- •Opportunity to work with a leading internet financial platform company.
Requirements
Requirements
- •10+ years’ experience as a senior writer or Creative Director (Copy).
- •Strong conceptual development and storytelling experience across a variety of brands, ideally with in-house and agency experience.
- •Experience in financial services, fintech, or related industries (experience with blockchain or digital assets preferred).
- •Proven ability to write within compliance and regulatory frameworks.
- •A flexible, self-starting mindset with a willingness to learn and adapt.
- •Strong communication and collaboration skills—open to feedback and equally skilled at giving it.
- •Ability to deliver high-quality content independently.
- •Meticulous attention to detail.
- •Proven ability to mentor and guide teams, ensuring work is strategically aligned, brand-consistent, and executed at the highest level.
- •Exceptional editorial and writing skills, with a track record of producing content that resonates across global and regulated industries.
- •A knack for owning and protecting brand voice, adapting tone and nuance across multiple audiences and channels.
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