Principal Product Marketing Manager
8.0/10
Circle
$185,000 – $237,500 USD
Remote
mid
about 14 hours ago
cryptofintechweb3Market ValidationProduct MarketingTechnical StorytellingB2B Product MarketingBlockchainPayments InfrastructureCustomer EngagementGo-to-Market StrategyCompetitive Intelligence
AI Summary
The vacancy is well-structured with clear expectations and compensation, though some details on tools and social presence are missing.
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Description
What you'll do
- •Collaborating cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally.
- •Driving go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact.
- •Crafting compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth.
- •Leading competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition.
- •Developing data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
- •Steering high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.
Requirements
- •8+ years in B2B Product Marketing or equivalent role owning product GTM strategy and execution.
- •4+ years of experience across fintech, payments, or financial services with demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies.
- •Solid grasp of blockchain fundamentals including stablecoins, payments infrastructure, or crypto rails.
- •Growth mindset & agility.
- •Customer-centric technical storyteller.
- •Proactive team player.
- •Cross-functional Collaboration.
- •Strategic Thinking.
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