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Overview
VK is looking for a Product Analyst to analyze SMB behavior, evaluate promotion tools, and automate reporting in a hybrid work format in St. Petersburg. VK's Social Projects Department implements the company's social strategy by using technology and IT product development experience to support and develop social and charitable activities in Russia and worldwide.
What you'll do
- •Analyze SMB behavior and lifecycle on the platform
- •Research the effectiveness of promotion tools and paid content distribution
- •Build product funnels, identify growth points and barriers for business on the platform
- •Propose and validate hypotheses with product teams and developers
- •Participate in launching and analyzing A/B tests for new promotion scenarios
- •Automate reporting: build dashboards, monitoring, and alerts
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