Product Director— SIFA

Join Educate Online as a Product Director for SIFA, leading product strategy and team management in a remote, full-time role with a salary range of $80,000 – $130,000 USD.

Product Strategy

• •Own SIFA's full strategic direction from MVP to portfolio backbone — setting the investment stage strategy, building the evidence case for the external RCT, and pressure-testing the CPY model against the 100,000-youth cost point.
• •Ensure every stage-gate decision is grounded in evidence, not momentum, and that SIFA's AI coaching layer is developed with enough rigor to anchor the broader portfolio strategy.
• •Own and drive SIFA's product strategy within the strategic direction, problems to solve, and priorities set by the business unit leader — including the investment stage strategy, next-stage decisions, and the investment memo — with full accountability for the quality of evidence, analysis, and recommendations presented to leadership and the Investment Committee.
• •Maintain active alignment with the business unit leader on product direction, payer strategy, and organizational priorities; surface strategic implications and trade-offs proactively so the business unit leader can shape the frame rather than react to decisions already made.
• •Lead stage retreats and quarterly planning cycles within the strategic frame of the divisional OKRs and organizational strategy; set stage and quarterly OKRs that reflect both product evidence and organizational priorities; bring a proactive perspective on opportunities and risks beyond the current roadmap.
• •Own and evolve SIFA's core strategy artifacts — value proposition, theory of change, lean canvas, user persona (including the "Monica" persona), skills map, graduation criteria, product risk register, and product roadmap — and keep them live and decision-relevant across stages.
• •Own LX strategy for SIFA; ensure SIFA's daily coaching rhythm (evening wrap, morning coach, daytime nudge) is grounded in strategic intent and drives measurable behavior change; hold design partners accountable to agreed quality standards.
• •Own the gender equity and safeguarding strategies for SIFA in alignment with organizational standards.
• •Own the CPY narrative and full product strategy budget; lead BvA reviews; present the investment case to the Investment Committee and drive cost efficiency decisions rooted in the product model — calibrating feature investment against the 100,000-youth cost point and 6X ROI target.
• •Own the product dashboard; ensure it reflects the right current-stage metrics — profit uplift, engagement, credit recovery, micro-action completion, and platform availability — and is actively used in strategic decision-making.
• •Adapt and apply organisational standards to SIFA's context and contribute to new standards in collaboration with functional leaders.

Product Team Management

• •Defines and drives the learning agenda across SIFA's MVP-to-scale transition — setting the evidence standards that gate each stage, weighing external research on digital coaching and youth behavior change, and ensuring every go/no-go decision is based on evidence the team has actively designed to collect.
• •Set and own SIFA's learning agenda — defining what must be learned at each stage (retention and habit formation at 1,200 youth; delivery model viability at 5,000; RCT readiness at scale), how evidence will be generated, and how findings feed into stage-gate decisions and the investment memo.
• •Proactively widen the evidence base by curating external research on digital coaching, behavior change, and youth livelihoods (in partnership with the evaluation team); deepen the team's interpretation of evaluation results; shape qualitative research to complement quantitative findings.
• •Collaborate with the evaluation team to design and oversee SIFA's evaluation plan; ensure pilots, experiments, and research activities — including pre-post profit analyses using the panel method, credit recovery tracking, and engagement monitoring — are executed well and synthesized into clear, actionable findings.
• •Own the integrity and decision-usefulness of SIFA's data architecture; integrate external research, evaluation fi