Product and Funnel Optimisation Manager

Join Binance as a Product & Funnel Optimisation Manager to enhance user journeys across products, improve activation and retention, and drive data-driven product improvements. As a Product & Funnel Optimisation Manager, you will own the optimisation of the local user journey across Binance products. You will work closely with Product, Engineering, CRM, Design, and Marketing teams to improve activation, conversion, retention, and overall user experience.

• •Own the local product experience across Binance products.
• •Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
• •Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
• •Manage product localisation, translations, and language quality across all product touchpoints.
• •Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
• •Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
• •Analyse product data and user behaviour to identify optimisation opportunities.
• •Design and evaluate A/B tests together with Product teams to validate product improvements.
• •Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
• •Support local rollout of new product features and ensure high-quality execution.
• •Monitor product KPIs and continuously improve user experience through data-driven recommendations.