The vacancy is strong in task clarity and company profile but lacks compensation details and tech stack information.
Check Match — Just drop your CV
See your fit for Product Manager - Marketing Automation Platform in seconds.
Overview
Join Binance as a Product Manager to build a core marketing platform that enhances user engagement across channels. Collaborate with various teams to improve marketing efficiency through automation and data-driven decision-making. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
What you'll do
- •Own the product roadmap and execution for core marketing platform modules, including Push Notifications, User Segments, User Tags, Marketing Templates, Workflow Automation, and Campaign Management.
- •Design scalable audience segmentation and tagging capabilities to support flexible targeting across different business scenarios.
- •Build marketing orchestration capabilities across multiple channels, including push notifications, email marketing, in-app messaging, scheduling, frequency control, and campaign performance monitoring.
- •Design workflow automation that enables marketing actions to be triggered based on user behavior, business events, audience rules, and operational conditions.
- •Improve the marketing template platform by providing reusable and configurable templates that help business teams launch campaigns more efficiently.
- •Explore AI-powered capabilities to improve marketing operations, including workflow optimization, campaign configuration, content generation, strategy recommendation, and performance evaluation.
- •Work closely with cross-functional teams to understand business requirements and translate them into scalable platform solutions.
- •Define product requirements, user flows, PRDs, success metrics, and acceptance criteria.
- •Continuously improve platform usability, flexibility, operational efficiency, stability, and scalability.
Conditions
- •Shape the future with the world’s leading blockchain ecosystem.
- •Collaborate with world-class talent in a user-centric global organization with a flat structure.
- •Tackle unique, fast-paced projects with autonomy in an innovative environment.
- •Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- •Competitive salary and company benefits.
- •Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).