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Overview
Join Evolution as a Product Marketing Lead to drive the Live Casino product marketing strategy, create marketing materials, and manage projects to promote our games and enhance brand visibility. Evolution is a world-leading innovator in product development and advanced IT solutions for online casinos. We are a multinational B2B product and service provider with an extensive track record of number 1s. We are leading the industry with pioneering technical solutions and pushing the limits of what has been done in terms of online user experience. Our teams create our product concepts, develop the software, integrate the product with the operators’ interface, and deliver both the technical solutions and the people required for the operators to offer online slots and live casino 24/7/365. We also build our studios and operate live casino tables around the world. Founded in 2006, we’ve grown to a company with presence in around 40 countries and a diverse group of 20,000 people guided by our values: ALIVE, do RIGHT, and work TOGETHER. Our success is largely down to the creativity, quality and commitment of our people and we are always looking to expand our talented teams.
Main Responsibilities
- •Responsible for creating and executing the marketing strategy for Live Casino, including delivering game and product launch plans, as well as product marketing messaging that differentiates our products from others in the market.
- •Continual review and optimisation of Marketing processes and deliverables, always aiming to increase the quality of output and ensure that the Evolution Group stands out as the leader in the industry.
- •Identify opportunities and generate innovative ideas to promote our brand and our products.
- •Superior writing and editing skills for the creation and proofreading of English language marketing materials such as factsheets, brochures and presentations.
- •Own Live Casino product messaging in our brands’ websites, client newsletters and social media content.
- •Ensure that the bank of Marketing materials are kept to up-to-date for all existing Live games.
- •Communicate the value of new and existing products to the sales team and develop sales materials that facilitate the selling process.
- •Involvement in budgetary planning.
- •Develop business cases to support new marketing strategies, projects, and marketing plans.
- •Managerial responsibility for multiple direct reports, ensuring efficient distribution of resources and smooth and timely delivery of all marketing projects.
- •Market intelligence - be the expert on the competition - how they position their products, the campaigns they are running and their product capabilities.
- •Contribute to an effective, efficient and productive marketing department by ensuring that the appropriate structures, systems, competencies and values are followed.
- •Any other ad-hoc duties that may be required.
Additional Information
- •We offer:
- •Competitive remuneration package.
- •Comprehensive training.
- •Health insurance.
- •Dynamic working environment.
- •Gym.
Experience & Qualifications Required
- •Marketing/Business degree preferred.
- •Min. 3 years of experience in a similar marketing role in a B2B environment.
- •Strong creative and technical English language copywriting skills, with examples of previous work.
- •Excellent English language editing skills with superior attention to detail.
- •Excellent communication skills.
- •Ability to multi-task and adhere to deadlines.
- •Well organised, independent and methodical.
- •Excellent analytical skills.
Other valued attributes
- •A passion for online casino.
- •Experience working with online product or games studio teams.
- •Strong knowledge of the online casino industry.
- •An eye for design and ability to brief in creative teams.