Product Marketing Lead
7.0/10
Kalshi
$180,000 – $270,000 USD
Office / on-site
mid
11 days ago
marketingproduct
AI Summary
The vacancy is strong in clarity and compensation but lacks detail on tools and technologies.
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Description
What you'll do
- •Define Kalshi's unique value proposition and develop compelling messaging based on deep product understanding and customer insights.
- •Create the narratives for each of our audience segments, including consumers, institutions, journalists and more. Define what we’ve built, who it’s for, what it replaces, and why it wins.
- •Build and implement go-to-market strategies and impactful marketing campaigns to support product and feature launches.
- •Translate prediction markets into compelling narratives for mainstream cultural, finance, and tech audiences.
- •Lead planning for major announcements, campaigns, and events such as ecosystem launches, global activations, and industry conferences.
Conditions
- •Base Salary Range: $180,000–$270,000.
- •Kalshi has minimal hierarchy and broad variance in experience levels within each title; if your compensation expectations exceed this range, we encourage you to reach out — we’re always happy to discuss.
- •Commitment to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer.
Requirements
- •5+ years of experience in product marketing or related roles, with proven experience launching net new products or 0 → 1 initiatives.
- •Thrives working in high-velocity, ambiguous environments.
- •Equally adept at developing a long-term strategic vision and executing the hands-on work required to bring products to market.
- •Strong sense of tone and audience, with world class storytelling and writing skills.
- •Track record of creative campaigns and content strategies that retain our brand voice while standing out in a sea of content competing for attention.
- •Experience using analytics to evaluate performance, test hypotheses, and inform content strategy.
- •Ability to manage multiple initiatives simultaneously while maintaining high-quality output.
- •Fluency in key marketing channels, including paid acquisition, lifecycle marketing, performance, and social.
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