The vacancy is well-structured with clear expectations, though some compensation details could be improved.
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Overview
Join Consensys as a Product Marketing Lead for Trade, driving the growth of MetaMask's trading features. Work with a remote team to shape the future of the decentralized web. Consensys is the leading blockchain and web3 software company. Founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum in 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem. The financial system is being rebuilt on open, programmable infrastructure, and Consensys is helping power that transition. From MetaMask, the platform trusted by tens of millions of users worldwide, to Linea, the only 100% proven zkEVM rollup and an emerging home for institutional ETH capital, Consensys builds products and infrastructure that enable users, developers, and institutions to participate in the next generation of the internet. Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.
What you'll do
- •Strategy
- •Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation.
- •Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential.
- •Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making.
- •Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research.
- •GTM and product growth
- •Lead product and feature launches, crafting narratives that resonate with crypto traders and holders.
- •Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels.
- •Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention.
- •Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings.
- •Cross-functional collaboration
- •Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance.
- •Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution.
- •Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches.
- •Brand and community
- •Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community.
- •Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments.
- •Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns.
What the company offers
- •Competitive salary range of $112K-$188K for US-based candidates.
- •Compensation for candidates based outside the US will be determined based on location, experience, and skills during the interview process.
- •Fully remote work environment with a globally distributed team.
- •Opportunity to work on innovative products in the rapidly evolving Web3 space.
What you'll bring
- •6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment.
- •Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes.
- •Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives.
- •Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy.
- •Exceptional cross-functional communication, influence, and project leadership skills.
- •Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem.
Nice to have
- •Experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience.