Product Marketing Lead - World ID

Join Tools for Humanity as a Product Marketing Lead to drive the adoption of World ID, shaping its narrative and educating stakeholders on its value in the age of AI. Tools for Humanity (TFH) designs and builds technology behind World. World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. The TFH and World tech stacks make this possible: the Orb verifies real, unique people, World ID proves it privately, and World App puts these capabilities, and more, in people’s hands. Together, they add a human layer to an AI-driven internet. World is already running at a global scale. More than 17 million people across 160 countries have verified with World ID, and more new Orb verifications take place each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate. Founded in 2019, TFH has more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI. TFH and World have been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our collective progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Liftoff event.

• •Drive Product positioning, key messages and in-product communication.
• •Collaborate with Product, Engineering, Comms, and Design to craft cohesive narratives around new features, integrations, and ecosystem milestones.
• •Lead in-app copy, UX messaging, and developer-facing SDK language across onboarding, consent, verification, and integration flows.
• •Collaborate cross-functionally with Legal, Privacy, Policy, Comms, and PR to ensure product messaging is compliant.
• •Build and execute marketing strategies to communicate the value and potential of World ID.
• •Lead the GTM strategy and activities needed for strategic events and product launches.
• •Develop clear, engaging educational content to help users and developers understand World ID.
• •Write and edit long and short-form content that communicates product value to key audiences.
• •Create product documentation, case studies, and whitepapers showcasing World ID’s benefits.
• •Craft marketing assets to support sales, partnership, and developer advocacy efforts.
• •Help build relationships with developers, KOLs, and key ecosystem partners.
• •Conduct market research to identify key trends and customer pain points.

• •Salary range: $238,000 - $280,000.
• •Competitive long-term incentive package.
• •Comprehensive employee benefits including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, and professional development stipend.

• •5+ years of product marketing or related experience.
• •Strong understanding of Web2 and Web3 ecosystems.
• •Ability to communicate technical concepts to a wide range of audiences.
• •Experience working with developers and partners.
• •Exceptional communication skills (written and verbal).
• •Proficiency in creating engaging marketing assets (case studies, pitch decks, etc.).
• •Collaborative mindset, ability to work cross-functionally with product, engineering, and partnerships teams.
• •Familiarity with Web3 technologies (blockchain, decentralized apps).