Product Marketing Manager — GTM Execution Support

Join Binance as a Product Marketing Manager to support GTM execution for new product launches. Ideal for those passionate about crypto and Web3, with strong social media insights. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

• •Support GTM execution for new product and feature launches.
• •Track campaign rollout across social, PR, KOL, community, and owned channels.
• •Coordinate with internal teams on timelines, assets, and deliverables.
• •Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
• •Prepare briefs, decks, reports, meeting notes, and tracking documents.
• •Join brainstorms and contribute fresh perspectives from social media trends and younger user behavior.
• •Support clear and engaging communication of the Binance story and brand narrative.

• •Shape the future with the world’s leading blockchain ecosystem.
• •Collaborate with world-class talent in a user-centric global organization with a flat structure.
• •Tackle unique, fast-paced projects with autonomy in an innovative environment.
• •Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• •Competitive salary and company benefits.
• •Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).