Regional Growth Manager - CIS
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Overview
Join Binance as a Regional Growth Manager for CIS, driving growth initiatives in a top priority market with a focus on user acquisition and marketing optimization. We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.
What you'll do
- •Drive user growth and reactivation through local growth initiatives and experiments;
- •Launch and optimise acquisition and activation campaigns based on data and business priorities;
- •Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
- •Monitor key growth metrics, analyse performance, and translate insights into actions;
- •Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.