Senior Activation Events Manager (Offline Growth)

Join Coins.ph as a Senior Activation Events Manager to lead offline growth strategies in Manila.

Manage large-scale events, integrate media, and collaborate with teams for impactful user engagement.

Join the Pioneer Crypto Brand in the Philippines! Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users.

Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

## What you'll do

• •Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences)
• •Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting
• •Identify high-impact opportunities
• •Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations
• •Ensure consistency across offline touchpoints
• •Design and scale university / campus programs (ambassadors, workshops, tours)
• •Build relationships with student orgs, academic institutions, and youth communities
• •Translate campus engagement into measurable user acquisition and activation
• •Manage external partners (event organizers, agencies, vendors, LGUs)
• •Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams
• •Define KPIs for offline campaigns (foot traffic, signups, activation rate)
• •Analyze performance and continuously optimize activation strategy

## Conditions

• •Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
• •Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
• •A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
• •We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.

These tools assist our recruitment team but do not replace human judgment.

Final hiring decisions are ultimately made by humans.

• •5–8+ years experience in offline marketing, events, or activations
• •Strong experience managing large-scale events or multi-city activations
• •Exposure to OOH campaigns and offline media planning
• •Proven ability to manage vendors, budgets, and timelines
• •Experience working with youth communities / campus programs is a strong plus