Senior Brand Manager

Join EL as a Senior Brand Manager to enhance our brand visibility and engagement among students and parents in the EdTech sector. We are EL, an online school for preparing students for the Unified State Exam (EGE) and Basic State Exam (OGE). For 8 years, we have made online education effective, modern, and truly interesting for schoolchildren.

• •Develop teachers as media brands. Help strong experts become recognizable figures for students: work on positioning, image, TOV, content, and news hooks. Find a growth strategy for each teacher.
• •Enhance EL's media presence. Participate in forming the school's brand platform: positioning, tone of voice, key messages, and communication principles with teenagers and parents.
• •Create a media funnel. Not just generate reach, but build a path from the first contact with the brand to subscription on Telegram and product requests. Identify points where media presence can generate organic leads and sales.
• •Invent viral mechanics and news hooks. Launch special projects, challenges, collaborations, unconventional formats, and other mechanics that can take the brand and teachers beyond the usual audience.
• •Develop UGC and fan culture. Create mechanics that encourage students to discuss EL, teachers, and content, share it, and become part of the community.
• •Work with external partnerships. Find and launch collaborations with bloggers, media, brands, and other projects that help expand the audience and enhance EL's recognition.
• •Collaborate across teams. Interact with SMM, TikTok, YouTube, performance marketing, sales, and product teams to ensure media activities work towards overall business results.
• •Monitor brand reputation. Track how EL and teachers are perceived by the audience, identify reputational risks, and opportunities to strengthen the brand.

• •Work format: hybrid (Moscow).
• •Salary and conditions are discussed individually with the candidate.