Senior Brand Strategy Lead, APAC

Join Airbnb as a Senior Brand Strategy Lead for APAC, where you'll shape brand narratives across diverse markets, leveraging deep cultural insights to connect with consumers authentically. Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

• •Partner closely with Regional Creative Directors and Senior Marketing Leads across India, Australia, Korea, China, and Japan to develop inspiring briefs for local programs.
• •Work with the International Brand Strategy Lead to pressure-test global brand frameworks and campaign platforms for APAC relevance.
• •Develop cross-market strategic frameworks that map cultural similarities and differences across the APAC cluster.
• •Create localisation briefs for the International Creative team that synthesise market-specific research, cultural context, and country marketing input.
• •Partner with Consumer Insights to identify APAC research gaps and commission the thinking that builds long-term brand and cultural understanding across the region.
• •Build and maintain deep cultural intelligence across the five core markets.
• •Lead APAC immersion sessions for the Global Strategy and Marketing teams.
• •Act as a strategic thought partner to country Senior Marketing Leads and APAC Marketing Director.

• •15+ years of brand strategy experience, with demonstrable time spent working in or across multiple APAC markets.
• •Deep cultural fluency across the APAC region.
• •Strong track record of developing locally resonant briefs and campaigns.
• •Experience working client-side or at a creative agency of record; preference for consumer internet, travel, lifestyle, or technology brands.
• •Expert at translating global brand ambitions into market-specific strategic frameworks.
• •Ability to navigate ambiguity and complexity across multiple markets simultaneously.
• •Natural collaborator and bridge-builder, with a track record of building trust with senior country marketing stakeholders.
• •High emotional intelligence and the ability to read a room.
• •Strong qualitative and quantitative analytical skills.
• •Excellent written and verbal communication.
• •Passion for Airbnb and travel.