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Overview
Symfa is looking for a Senior Business Development Representative to drive B2B sales and build a pipeline of opportunities in the US market. We are seeking an experienced and self-driven Senior Business Development Representative to build a consistent pipeline of high-quality conversations and opportunities targeting the US market. We are looking for an independent professional who can design, execute, and optimize outbound strategies from the ground up.
What you’ll do
Core Outbound Activities:
- •Identifying and selecting target companies according to the Ideal Customer Profile (ICP)
- •Executing cold calling, email, and LinkedIn outreach campaigns
- •Scheduling discovery meetings and ensuring high attendance rates
- •Recording results, objections, and feedback in CRM
- •Analyzing campaign performance and proposing data-driven improvements to ICP, messaging, and process
Event & Conference Outreach:
- •Conducting pre-, during-, and post-event outreach
- •Booking and managing event-related meetings
Process & Data Discipline:
- •Maintaining a high and consistent activity volume to support data-driven decisions
- •Analyzing reasons for no-shows, rejections, and next steps
- •Helping the team identify which ICPs, personas, and messages deliver the best results
Requirements & Qualifications
- •4+ years in B2B sales, business development, SDR/BDR roles
- •At least 2+ years of hands-on outbound experience, including an expert level of cold calling, email outreach, and LinkedIn outreach
- •Proven track record in the US market (working with enterprise or mid-market clients in the US in the Insurance, insurtech, MGAs domain will be a strong asset)
- •Experience in IT, software, or technology is a plus but not required; real-world B2B outbound experience is critical
- •Solid grasp of outbound funnel metrics and KPIs
- •Fluent spoken and written English, capable of engaging confidently with US-based decision-makers
Nice to Have
- •Experience with CRM tools (Pipedrive, HubSpot, Salesforce), LinkedIn Sales Navigator, data enrichment tools, dialers, and email sequencing platforms
- •Account-based marketing or outbound experience
- •Background of being first or sole SDR in a company, or experience building an outbound process from scratch
- •Conference and event prospecting experience
- •Ability to leverage introductions and professional networks
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