Senior CRM MarTech Manager

Join Crypto.com as a Senior CRM MarTech Manager to lead the MarTech function, manage customer data platforms, and enhance customer engagement through advanced analytics and personalization strategies.

• •Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
• •Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• •Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
• •Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.
• •Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• •Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
• •Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
• •Write API requirements and payload specifications for MarTech integrations.
• •Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
• •Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
• •Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
• •Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

• •4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
• •Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub-agents to complement the workflows.
• •Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies.
• •Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment.
• •Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
• •Strong understanding of sporting events, sportsbook or/ and options-trading.