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Overview
Join Base as a Senior Enterprise Product Marketing Manager to lead the GTM strategy for financial markets, focusing on enterprise solutions in crypto and financial products.
What you'll do
- •Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
- •Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
- •Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
- •Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
- •Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
- •Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.
Required Skills and Experience
- •6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
- •Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
- •Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
- •Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
- •Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
- •Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
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