Senior Field Marketing Manager
7.0/10
Chainalysis
Not specified
Remote
senior
about 2 months ago
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The vacancy is well-detailed in tasks and requirements but lacks compensation clarity.
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Description
What you'll do
- •Develop and execute regional demand generation strategies that drive pipeline growth across the U.S. and Canadian markets
- •Partner closely with regional sales leadership to identify priority accounts, target segments, and strategic marketing opportunities
- •Plan and execute high-impact field marketing programs including executive roundtables, customer events, industry conferences, and targeted campaigns
- •Collaborate with product marketing, digital marketing, communications, and events teams to deliver integrated campaigns that support regional business goals
- •Manage and measure marketing programs that generate qualified leads, accelerate deals, and support revenue growth
- •Identify opportunities to deepen engagement with financial institutions, crypto companies, and other private sector organizations across North America
- •Translate market insights and customer feedback into actionable marketing strategies and messaging
- •Track and analyze campaign performance, using data and KPIs to refine and optimize regional marketing program
Conditions
- •Remote work
- •Opportunity to work with a diverse team
- •Commitment to diversity and inclusion
- •Travel up to 30% for regional events
Requirements
- •5–7 years of experience in field marketing, demand generation, or B2B marketing roles
- •Experience partnering closely with enterprise sales teams to generate pipeline and accelerate deals
- •Strong experience running regional marketing programs including events, executive roundtables, and integrated campaigns
- •Experience marketing to financial services, technology, cybersecurity, or cryptocurrency companies
- •Excellent project management skills and the ability to manage multiple priorities across stakeholders
- •Strong analytical mindset with experience measuring marketing performance and optimizing programs based on KPIs
- •Exceptional written and verbal communication skills
- •A proactive, ownership-oriented mindset with the ability to operate in a fast-moving environment
- •Willingness to travel up to approximately 30% for regional events, customer meetings, and internal programs
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