Senior Integrated Campaigns Manager

Join Vercel as a Senior Integrated Campaigns Manager to lead global campaigns that drive awareness and adoption of our platform and tools. Collaborate with cross-functional teams to create impactful narratives for developers and enterprise buyers. About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.

• •Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
• •Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
• •Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
• •Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
• •Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
• •Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
• •Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
• •Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

• •Competitive compensation package, including equity.
• •Inclusive Healthcare Package.
• •Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• •Flexible Time Off.
• •We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
• •The San Francisco, CA base pay range for this role is $150,000 - $207,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.

• •7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
• •A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
• •Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
• •A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
• •Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
• •Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.
• •Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.