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Overview
Looking for a Senior/Lead/Head of SEO with experience in betting, brand protection, and managing teams. Remote position.
Requirements
- •Experience in betting (RU segment, Yandex and Google).
- •Specifics & Anti-fraud: Brand protection in search results, experience with RKN blocks and domain migrations.
- •Knowledge of site networks, mirrors, mono satellites, PBN, drop domains, quick infrastructure replacement.
- •Analytics through FTD, DEP, NGR, CPA, ROI / ROMI (not just traffic).
- •Management of in-house team and external contractors.
- •Tools: Webmasters, Yandex.Metrica/GA, Ahrefs, Serpstat, Screaming Frog, Topvisor.
- •Technical SEO: Indexing, redirects, canonical, robots, sitemap, mobile-first, Core Web Vitals.
- •Advantage: Manipulation/optimization of behavioral factors (BF) in Yandex.
- •Automation: Building auto-replacement and monitoring domain availability.
- •Own base of contractors (drops, PBN, link building, content, brand protection).
- •Experience in launching SEO direction from scratch.
- •Working with trackers: Affise, Keitaro, Affilka.
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