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Overview
InMobi is seeking a Senior Manager of Product Marketing to develop market positioning and collaborate with teams to promote Performance DSP offerings. Salary ranges from $94k to $115k.
Responsibilities
- โขDevelop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings.
- โขCollaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message.
- โขWork closely with the sales training team to prepare sellers for client meetings and industry events.
- โขIncubate alpha and beta Performance DSP products/features from launch to scale.
- โขServe as the liaison between teams to bridge the gap between client feedback and product development.
- โขCollaborate cross-functionally to establish KPIs for measuring product success.
- โขContinuously evaluate and adjust marketing strategies to respond to changing market dynamics.
- โขBecome an expert on Performance DSP customers through collaboration and market research.
- โขRefine Performance DSP positioning through competitive analysis.
- โขPartner with marketing teams to develop comprehensive plans for content, research, demand generation, and product education.
Requirements
- โข10+ years of relevant functional experience in product marketing, business strategy, or product strategy.
- โขExperience with mobile advertising platforms, app install campaigns, or performance marketing solutions preferred.
- โขExperience working on multiple products at various stages of maturity.
- โขExceptional communication skills, oral and written.
- โขStrong narrative making and content writing skills.
- โขStrong problem-solving and conceptual thinking skills.
- โขAbility to work cross-functionally across time zones.
- โขAbility to influence key stakeholders across regions.
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