Senior Marketing Manager

Join Binance as a Senior Marketing Manager to lead brand marketing initiatives in Japan, enhancing brand awareness and community engagement in a dynamic blockchain environment. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

• •Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
• •Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.
• •Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.
• •Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences.
• •Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.
• •Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives.
• •Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events.
• •Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up.
• •Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan.
• •Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement.
• •Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes.
• •Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market.
• •Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination.

• •Shape the future with the world’s leading blockchain ecosystem.
• •Collaborate with world-class talent in a user-centric global organization with a flat structure.
• •Tackle unique, fast-paced projects with autonomy in an innovative environment.
• •Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• •Competitive salary and company benefits.
• •Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).