Senior Performance Marketing Manager
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Overview
Join Outreach as a Senior Performance Marketing Manager to drive pipeline growth through data-driven campaigns across various advertising platforms. Enjoy a flexible remote work environment and a competitive salary. Outreach is the only complete agentic AI platform for revenue teams, powering use cases across revenue motions with AI-augmented capabilities. Our Digital Marketing team is small but powerful, blending analytical rigor with creative energy at the intersection of pipeline growth, segment marketing, and brand experience.
What You'll Do
- •Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs.
- •Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV).
- •Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.
- •Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and KPI goals.
- •Create reports and monitor key performance metrics, including spend, revenue, ROAS, and budgets.
- •Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve ROAS.
- •Leverage customer segmentation and target market inputs to optimize media performance.
- •Work closely with creative, product marketing, and sales teams to develop high performing ads.
- •Manage portions of a budget in the range of $5M-8M per year.
- •Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed.
- •Serve as the strategic expert for our paid digital programs.
What You’ll Love
- •Flexible time off.
- •401k.
- •Comprehensive medical, dental, and vision coverage.
- •Parental leave program with paid night nurse options and gradual return to work.
- •Infertility/assisted reproductive services benefit.
- •Employee referral bonuses.
- •Snacks and beverages in the office, with team events.
- •Diversity and inclusion programs and resource groups.
What You'll Need
- •7+ years in growth/performance marketing.
- •Strong proficiency with Google, YouTube, LinkedIn, and Bing.
- •Experience with CRM systems such as Salesforce.
- •Ability to manage large budgets and multiple agencies.
- •Excellent communication and organizational skills.