Senior PPC Media Buyer

Looking for a Senior PPC Media Buyer with experience in Google Ads for the gambling sector. Responsibilities include launching campaigns, analyzing data, and optimizing performance.

• •Launch and manage advertising campaigns in Google Ads independently;
• •Analyze GEO, competitors, search demand, and semantics;
• •Develop the structure of Search campaigns;
• •Test ads, keywords, offers, and landing pages;
• •Set up and monitor conversion tracking;
• •Work with analytics, trackers, and advertising infrastructure;
• •Monitor key performance indicators and prepare recommendations for improvement;
• •Find effective combinations and scale them;
• •Participate in product development and propose hypotheses to enhance advertising efficiency.

• •Own in-house gambling product;
• •Opportunity to directly influence the product, make changes quickly, and test new hypotheses;
• •Minimal bureaucracy and fast decision-making process;
• •Prospects for rapid growth to Team Lead position;
• •Opportunity to build and develop your own mini-team;
• •Strong team of specialists who understand the market well and are results-oriented.

• •At least 2 years of experience with Google Ads in gambling;
• •Proven experience in launching and scaling campaigns in Tier-1 GEO, mainly European countries;
• •Practical experience with AdsPower and Keitaro;
• •Deep understanding of Search advertising, account structure, semantics, and campaign optimization;
• •Ability to work with analytics, conversions, and tracking;
• •Willingness to independently establish the Google Ads direction on a new project;
• •Ability to make data-driven decisions and take responsibility for results;
• •Willingness to provide current verified cases and discuss approaches, budgets, and results in detail.