Senior Product Marketing Manager
8.0/10
Figure
$187,500 – $222,500 USD
Remote
senior
about 4 hours ago
fintechmarketingproduct
AI Summary
The vacancy is well-structured with clear responsibilities and compensation, but lacks specific technology details.
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Description
What You’ll Do
- •Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
- •Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
- •Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
- •Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
- •Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
- •Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
- •Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
- •Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
- •Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
- •Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
- •Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies
Compensation
- •Total cash compensation range is inclusive of base salary and quarterly bonus: $187,500-$222,500/yr
- •Company equity in the form of RSUs
Benefits
- •Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
- •Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
- •Employer-paid life and disability insurance
- •11 observed holidays and PTO plan
- •Up to 12 weeks of paid family leave
- •Continuing education reimbursement
Requirements
What We Look For
- •6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
- •Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
- •Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
- •Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
- •Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
- •Experience conducting market research, customer interviews, and competitive analysis
- •Comfort working in a fast-paced, evolving environment with ambiguity and change
- •Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making
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