Senior Product Marketing Manager, Growth
The vacancy is well-structured with clear expectations and a solid company profile, though some details could be improved.
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Overview
Outreach is seeking a Senior Product Marketing Manager to drive post-sale marketing strategies, enhance customer engagement, and support product adoption for their AI-driven platform. Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.
What you'll do
- •Own the install base marketing strategy: identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption.
- •Create adoption-focused content including in-app messages and email campaigns that drive customer engagement and value realization.
- •Develop internal enablement resources including playbooks and battlecards that equip internal customer success teams for proactive, value focused customer conversations.
- •Gain and develop a deep understanding of new and upcoming product capabilities and assist in the development of customer-facing product communications.
- •Define and track adoption metrics (feature activation rates, usage, time-to-adoption) in collaboration with data and analytics; use insights to evaluate program performance and identify areas for optimization.
- •Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success (customer success, professional services) and Enablement to keep materials current.
- •Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals, informed by ongoing customer research (interviews, surveys, usage data).
- •Partner with Customer Advocacy to identify customers well-positioned to serve as references.
- •Support monthly product launch motion with content creation and customer campaigns that drive adoption.
- •Work with the greater product marketing team on important team projects and events as assigned.
Conditions
- •Flexible time off.
- •401k to help you save for the future.
- •Generous medical, dental, and vision coverage for full-time employees and their dependents.
- •A parental leave program that includes options for a paid night nurse, and a gradual return to work.
- •Infertility/assisted reproductive services benefit.
- •Employee referral bonuses to encourage the addition of great new people to the team.
- •Snacks and beverages in the Office, along with fun events to celebrate.
- •Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military.